Weighted Blanket Burlington Coat Manufacturing facility: Unveiling the consolation and worth of those therapeutic blankets, now obtainable at a worth you will love. This deep dive explores the assorted fashions, buyer opinions, pricing methods, and even the advertising behind these well-liked gadgets, providing insights into why they seem to be a sizzling commodity at Burlington Coat Manufacturing facility. We’ll evaluate their choices to the competitors, serving to you resolve if a weighted blanket from Burlington Coat Manufacturing facility is the precise selection for you.
Uncover the options, advantages, and pricing of weighted blankets at Burlington Coat Manufacturing facility. We’ll cowl every part from completely different weight choices and supplies to the standard and sturdiness, and even take a look at buyer opinions to get an actual sense of the expertise. Plus, we’ll look at the aggressive panorama and advertising methods utilized by Burlington Coat Manufacturing facility to draw prospects.
Overview of Weighted Blankets
Weighted blankets have surged in reputation, providing a novel strategy to selling leisure and sleep. Their constant stress can set off a relaxing impact, mimicking the sensation of a comforting hug. This therapeutic profit has made them a sought-after product for numerous demographics, from people battling nervousness and insomnia to these merely in search of a extra restful sleep expertise.The effectiveness of weighted blankets stems from their means to supply deep stress stimulation, a sensory enter that may be extremely useful for lowering stress and selling leisure.
The mild, even stress helps regulate the nervous system, resulting in a extra peaceable mind-set and a extra conducive sleep setting. This makes them a beneficial software for people in search of stress reduction and improved sleep high quality.
Sorts of Weighted Blankets
Various kinds of weighted blankets cater to varied wants and preferences. Understanding the distinctions between these varieties is essential for choosing the precise blanket in your wants. These variations embody materials, weight, and supposed use.
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Widespread Supplies Used
A wide selection of supplies are used within the manufacturing of weighted blankets. The selection of fabric considerably impacts the blanket’s really feel, sturdiness, and total consolation. Widespread supplies embody microfiber, cotton, and fleece. These choices supply various ranges of breathability and heat retention. The collection of supplies is vital for sustaining the blanket’s desired properties.
Weight Ranges for Weighted Blankets
The burden of a weighted blanket is a vital issue, influencing its effectiveness. The perfect weight vary depends on components such because the consumer’s physique weight and sensitivity to stress. Usually, weight ranges are categorized to cater to completely different wants and preferences. Totally different weight ranges can be found to swimsuit various wants.
Comparability of Weighted Blanket Varieties
| Sort | Materials | Weight (lbs) | Advantages |
|---|---|---|---|
| Microfiber | Comfortable, breathable microfiber | 8-25 lbs | Glorious breathability, light-weight, supreme for hotter climates, typically inexpensive. |
| Cotton | Sturdy, pure cotton | 10-20 lbs | Comfortable, breathable, naturally hypoallergenic, good for delicate pores and skin. |
| Fleece | Heat, plush fleece | 10-25 lbs | Glorious heat, appropriate for cooler environments, supplies a comfortable really feel. |
This desk summarizes widespread supplies, weights, and related advantages of weighted blankets. The selection depends upon particular person preferences and wishes, and the desk is a helpful information for comparability.
Burlington Coat Manufacturing facility’s Choices
Burlington Coat Manufacturing facility, a famend retailer for inexpensive attire and residential items, presents a shocking array of weighted blankets. These blankets, more and more well-liked for his or her potential to advertise leisure and sleep, present a novel alternative for Burlington Coat Manufacturing facility to cater to a rising shopper demand. The retailer’s technique for positioning these blankets inside its present product strains warrants additional investigation.Burlington Coat Manufacturing facility’s weighted blankets seemingly goal a large demographic, interesting to prospects in search of budget-friendly choices.
Their pricing technique seemingly goals to make these merchandise accessible to a broad vary of buyers, whereas nonetheless sustaining a revenue margin.
Sorts of Weighted Blankets Provided
Burlington Coat Manufacturing facility’s weighted blankets are more likely to are available in numerous sizes, weights, and types. They may supply choices for various physique varieties and sleep preferences. This selection may embody normal queen-sized blankets, and maybe smaller choices for youngsters or single sleepers. Cloth supplies will seemingly vary from conventional cotton blends to extra breathable supplies like microfiber or polyester.
Pricing Methods and Reductions
Burlington Coat Manufacturing facility, identified for its value-oriented strategy, is anticipated to supply aggressive pricing on weighted blankets. Reductions and promotions, maybe tied to seasonal gross sales or particular occasions, are a possible component of their technique. The pricing mannequin will seemingly mirror the retailer’s typical emphasis on affordability, aiming to make weighted blankets accessible to a broader buyer base.
Comparability of Pricing to Different Retailers
A comparative evaluation of weighted blanket pricing throughout completely different retailers will assist verify how Burlington Coat Manufacturing facility positions itself out there. This comparability ought to embody a spread of shops, together with each budget-friendly choices and premium manufacturers, to supply a clearer image of Burlington Coat Manufacturing facility’s aggressive standing.
High quality and Sturdiness of Weighted Blankets
The standard and sturdiness of weighted blankets provided by Burlington Coat Manufacturing facility will affect shopper notion and satisfaction. Anticipate a deal with the sturdiness of the filling and the development of the duvet. Lengthy-term sturdiness is a crucial issue for purchasers contemplating the preliminary funding and supposed lifespan of the product.
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Weighted Blanket Fashions at Burlington Coat Manufacturing facility
| Mannequin | Weight Vary (lbs) | Value Vary ($) |
|---|---|---|
| Consolation Cloud | 10-15 | $60-$100 |
| Serenity Sleep | 12-18 | $70-$120 |
| Cozy Nights | 15-20 | $80-$140 |
Word: The above desk supplies illustrative examples. Precise fashions, weights, and pricing will differ relying on the precise Burlington Coat Manufacturing facility location and stock.
Buyer Evaluations and Perceptions
Shopper sentiment surrounding weighted blankets at Burlington Coat Manufacturing facility paints an image of each satisfaction and areas for enchancment. Understanding these opinions is essential for retailers to fine-tune their choices and improve the general buyer expertise. Buyer suggestions supplies beneficial insights into the strengths and weaknesses of the merchandise, permitting for proactive changes and higher tailoring of future stock.Analyzing buyer opinions supplies a lens by means of which to guage the effectiveness of selling campaigns and product positioning.
Figuring out widespread themes and considerations helps retailers perceive what points of the weighted blanket expertise resonate most with their prospects and the place potential ache factors lie. This information is instrumental in crafting focused methods for future product enhancements and promotions.
Widespread Buyer Evaluations
Buyer opinions supply a direct window into the perceived worth of weighted blankets at Burlington Coat Manufacturing facility. Optimistic suggestions typically highlights the consolation and stress-reducing qualities of the blankets, together with the affordable worth level. Conversely, some opinions categorical considerations concerning the high quality or sturdiness of the supplies, or potential discrepancies between marketed and precise blanket weights.
Buyer Satisfaction Scores
Total buyer satisfaction scores for weighted blankets at Burlington Coat Manufacturing facility are variable. Whereas some prospects categorical excessive ranges of satisfaction with the consolation and worth, others report blended experiences, doubtlessly influenced by components like particular person wants and expectations. The variability in scores underscores the necessity for a nuanced understanding of buyer views.
Recurring Themes and Considerations
Widespread themes in buyer opinions ceaselessly contact on the consolation stage and effectiveness of the blankets in selling leisure and sleep. Nevertheless, some opinions categorical considerations concerning the longevity of the blankets, with complaints concerning materials sturdiness and potential points with weight distribution. Different recurring themes embody considerations concerning the match and dimension of the blankets in relation to the consumer’s physique sort.
Execs and Cons of Buying Weighted Blankets from Burlington Coat Manufacturing facility
Buying weighted blankets from Burlington Coat Manufacturing facility presents a steadiness of benefits and drawbacks. Execs embody usually aggressive pricing and a big selection of types and weights. Cons typically embody considerations concerning the sturdiness of supplies, significantly concerning potential put on and tear.
Abstract of Buyer Suggestions
| Optimistic Suggestions | Detrimental Suggestions |
|---|---|
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Aggressive Panorama: Weighted Blanket Burlington Coat Manufacturing facility
The weighted blanket market is more and more aggressive, with numerous retailers vying for market share. Understanding the aggressive panorama is essential for Burlington Coat Manufacturing facility to place its weighted blankets successfully. Direct and oblique rivals, pricing methods, and distinctive promoting propositions want cautious consideration.A key issue within the success of Burlington Coat Manufacturing facility’s weighted blanket technique is its means to distinguish its choices from rivals.
This requires a complete understanding of the present market panorama, together with pricing fashions, product options, and buyer preferences.
Comparability with Different Retailers
Burlington Coat Manufacturing facility’s weighted blankets have to be in comparison with these provided by main rivals like Goal, Walmart, Amazon, and specialty bedding retailers. This comparative evaluation helps determine aggressive benefits and potential areas for enchancment. Understanding the strengths and weaknesses of rivals supplies insights into how Burlington Coat Manufacturing facility can tailor its choices to fulfill particular buyer wants.
Potential Opponents
A number of retailers supply weighted blankets, together with these focusing solely on bedding, normal merchandise shops, and on-line marketplaces. These rivals might have established buyer bases and robust model recognition. Recognizing these rivals is significant for Burlington Coat Manufacturing facility to develop methods for attracting and retaining prospects. The competitors consists of each direct rivals who supply comparable merchandise and oblique rivals providing different sleep options.
Pricing Methods of Opponents
Pricing methods of rivals considerably affect Burlington Coat Manufacturing facility’s pricing choices. Evaluation of competitor pricing reveals traits and potential market segments. Analyzing competitor pricing methods is vital to find out how Burlington Coat Manufacturing facility can place its blankets throughout the market. Value sensitivity is an important think about evaluating aggressive pricing methods.
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Distinctive Promoting Propositions of Burlington Coat Manufacturing facility’s Weighted Blankets
Burlington Coat Manufacturing facility must determine the distinctive promoting propositions (USPs) of its weighted blankets. Specializing in these points is essential for differentiating its choices and attracting prospects. These USPs may be based mostly on components reminiscent of worth, high quality, options, or customer support. This might embody worth for cash, sturdiness, or the distinctive supplies used within the blankets.
Options and Pricing of Prime Opponents
| Retailer | Options | Pricing (Estimated) |
|---|---|---|
| Goal | Wide selection of sizes and weights, primary designs, typically in well-liked colours. | $40-$80 |
| Walmart | Inexpensive choices, typically bundled with different merchandise. | $30-$70 |
| Amazon | Numerous choice from numerous manufacturers, typically with offers and reductions. | $25-$100+ |
| [Specialty Bedding Retailer 1] | Excessive-quality supplies, specialised options (e.g., temperature regulation), premium designs. | $80-$150+ |
| [Specialty Bedding Retailer 2] | Eco-friendly choices, natural supplies, deal with moral sourcing. | $70-$120+ |
Word: Pricing is an estimate and should differ based mostly on particular product options and promotions.
Advertising and marketing and Promotion Methods
Burlington Coat Manufacturing facility’s strategy to advertising weighted blankets seemingly entails a multi-faceted technique, encompassing numerous channels and focusing on particular buyer segments. Understanding their promotional presents, advertising campaigns, and target market is essential for analyzing their effectiveness and figuring out potential areas for enchancment. This evaluation additionally supplies insights into their aggressive positioning throughout the market.Burlington Coat Manufacturing facility, as a big retailer, seemingly leverages its in depth community of bodily shops and on-line platform to maximise attain and visibility for weighted blankets.
That is coupled with promotional methods designed to draw each budget-conscious customers and people in search of a selected stage of consolation or therapeutic advantages. Their promotional efforts are seemingly tailor-made to the distinctive wants and preferences of their target market, whereas remaining aligned with the general model picture and worth proposition.
Promotional Affords and Reductions
Burlington Coat Manufacturing facility seemingly presents promotional reductions and bundles to incentivize purchases. These promotions may embody seasonal gross sales, particular pricing throughout holidays, or bundled presents combining weighted blankets with complementary merchandise like bedding or sleep equipment. The timing and nature of those promotions are seemingly strategic, designed to coincide with peak demand intervals or to filter out stock.
Advertising and marketing Campaigns
Examples of selling campaigns may contain in-store shows highlighting weighted blankets, that includes them alongside different bedding gadgets, or showcasing testimonials from glad prospects. On-line campaigns may embody social media posts showcasing the consolation and advantages of the merchandise, maybe with influencers or buyer opinions. Focused ads on platforms frequented by the specified demographic are additionally doable. Content material advertising, together with weblog posts or articles discussing the therapeutic advantages of weighted blankets, may be a part of the technique.
Goal Viewers
The target market for weighted blankets at Burlington Coat Manufacturing facility is probably going broad, encompassing quite a lot of buyer segments. It may embody people in search of leisure, stress reduction, or improved sleep high quality. Moreover, the target market may embody these searching for budget-friendly choices, particularly in comparison with rivals providing premium weighted blankets. Consideration of the general worth proposition is vital to understanding the target market.
Advertising and marketing Methods Employed, Weighted Blanket Burlington Coat Manufacturing facility
| Advertising and marketing Technique | Description |
|---|---|
| In-Retailer Shows | Visually interesting shows showcasing weighted blankets alongside complementary bedding gadgets to draw buyer consideration. |
| On-line Promoting | Focused ads on platforms frequented by the specified demographic, highlighting consolation, therapeutic advantages, and budget-friendly pricing. |
| Social Media Advertising and marketing | Partaking content material on social media platforms that includes testimonials, influencer collaborations, and visually interesting product showcases. |
| Promotional Affords | Seasonal gross sales, particular pricing throughout holidays, or bundled presents with different bedding gadgets to encourage purchases. |
| Content material Advertising and marketing | Creating weblog posts or articles discussing the therapeutic advantages of weighted blankets to coach and have interaction the target market. |
Product Specs and Options
Burlington Coat Manufacturing facility’s weighted blankets supply a compelling mix of affordability and performance, making them a pretty possibility for customers in search of consolation and potential therapeutic advantages. Understanding the specifics of those blankets, together with supplies, dimensions, and care directions, is essential for making an knowledgeable buy choice. These components immediately affect the blanket’s efficiency and longevity.These weighted blankets are designed to supply a way of safety and calm, selling leisure and doubtlessly aiding in sleep enchancment.
The options and specs are vital in figuring out the effectiveness and appropriateness of the blanket for particular person wants. Correct data empowers customers to decide on a blanket that aligns with their preferences and life-style.
Building and Supplies
Weighted blankets at Burlington Coat Manufacturing facility make the most of quite a lot of supplies to attain the specified weight and luxury. Widespread supplies embody polyester, microfiber, and typically cotton. The selection of fabric typically influences the blanket’s softness, breathability, and sturdiness. Cloth high quality performs a vital position within the total consolation and longevity of the product.
Dimensions and Sizes
Burlington Coat Manufacturing facility seemingly presents a spread of weighted blanket sizes to accommodate completely different wants and preferences. Commonplace sizes sometimes embody twin, full, queen, and king. Nevertheless, exact dimensions will differ relying on the precise mannequin. Figuring out the scale of the blanket is important to make sure it matches comfortably within the supposed area and fits the person’s dimension and sleep preferences.
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Care Directions
Correct care is important for sustaining the standard and effectiveness of a weighted blanket. Machine washing directions will differ relying on the precise mannequin and supplies used. All the time test the care label for detailed directions to keep away from harm. Care directions are essential to extending the lifetime of the product. Correct care ensures the blanket retains its weight, softness, and aesthetic enchantment.
Key Specs Desk
| Characteristic | Description |
|---|---|
| Materials | Polyester, Microfiber, or a mix. Particular materials varies by mannequin. |
| Weight | Ranges from a minimal of 5 lbs to a most of 30 lbs or extra, relying on dimension and mannequin. |
| Dimensions | Twin, Full, Queen, King. Particular measurements ought to be checked on the product web page or label. |
| Fill | Weighted fill materials (e.g., glass beads, plastic pellets, or different authorised supplies) distributes weight evenly. |
| Care Directions | Discuss with the care label for particular directions. Machine wash (chilly water) is commonly really useful, with or with no mild cycle. |
Potential Buyer Segments
Understanding the varied wants and preferences of potential prospects is essential for Burlington Coat Manufacturing facility to successfully market its weighted blankets. This evaluation delves into numerous buyer segments, offering perception into their demographics, psychographics, and buying motivations. This information permits for focused advertising methods that resonate with every group.
Figuring out Key Buyer Segments
A profitable advertising technique for weighted blankets at Burlington Coat Manufacturing facility hinges on recognizing distinct buyer segments. These segments should not mutually unique, and overlap exists; nonetheless, understanding the first traits of every group permits for more practical messaging and product positioning. Figuring out these segments will inform the event of customized advertising campaigns.
Demographic and Psychographic Profiles
- Dad and mom of Younger Kids: This section consists of mother and father with younger youngsters, who typically prioritize sleep options for his or her household. Demographics might embody mother and father between the ages of 25-45, with younger youngsters between 0-5 years outdated. Psychographics embody those that worth household time, prioritizing leisure and stress discount. This section prioritizes affordability and practicality, in search of options that handle each consolation and cost-effectiveness.
- People with Nervousness or Sleep Problems: These prospects actively search options for managing nervousness and bettering sleep high quality. Demographics span numerous age teams, however typically embody adults aged 25-55. Psychographics embody people in search of leisure, stress reduction, and improved sleep. They’re typically keen to spend money on merchandise that demonstrably enhance their well-being, and worth consolation and therapeutic properties.
- People In search of Leisure and Stress Reduction: This section encompasses adults who worth leisure and stress reduction, searching for consolation and quietness. Demographics embody people aged 25-65, throughout numerous professions. Psychographics embody those that are aware of their psychological well-being, typically in search of stress-reducing practices and a way of calm. They recognize the advantages of weighted blankets for leisure and improved sleep.
- College students and Younger Adults: This section typically consists of college students or younger adults in search of consolation and leisure. Demographics sometimes contain people between the ages of 18-25. Psychographics might embody people in search of consolation, stress discount, and a greater sleep expertise. They is perhaps extra price-sensitive, and recognize a sensible and inexpensive resolution.
Tailoring Advertising and marketing Methods
Understanding these segments’ wants and preferences is vital to efficient advertising. For instance, advertising to folks of younger youngsters may deal with the product’s means to advertise leisure for each the kid and the dad or mum, emphasizing the blanket’s affect on household well-being. Advertising and marketing to people with sleep issues may spotlight the blanket’s therapeutic advantages and its optimistic affect on sleep high quality.
Specializing in these completely different wants permits Burlington Coat Manufacturing facility to resonate with every particular buyer group.
Categorizing Potential Buyer Segments
| Buyer Phase | Demographics | Psychographics | Wants and Preferences | Advertising and marketing Tailoring |
|---|---|---|---|---|
| Dad and mom of Younger Kids | 25-45 years outdated, younger youngsters (0-5) | Worth household time, prioritize leisure and stress discount | Affordability, practicality, consolation for each dad or mum and youngster | Emphasize household well-being, spotlight cost-effectiveness |
| People with Nervousness or Sleep Problems | Numerous age teams, however typically 25-55 | Search leisure, stress reduction, improved sleep high quality | Therapeutic advantages, demonstrable affect on sleep | Spotlight therapeutic properties, emphasize sleep high quality enchancment |
| People In search of Leisure and Stress Reduction | 25-65 years outdated, numerous professions | Aware of psychological well-being, search leisure | Consolation, calmness, stress discount | Emphasize leisure and stress-reducing advantages |
| College students and Younger Adults | 18-25 years outdated | In search of consolation, stress discount, higher sleep | Consolation, stress discount, affordability | Spotlight affordability, emphasize consolation and stress reduction |
Visible Illustration
Burlington Coat Manufacturing facility’s weighted blankets, a key component of their enchantment, are introduced with a deal with affordability and practicality. The visible presentation goals to focus on the product’s consolation and flexibility, catering to a variety of buyer preferences with out compromising on the standard notion. Their design decisions, together with colour palettes and textures, play a vital position in attracting the target market.The visible points of the weighted blankets, from their colours and patterns to their packaging, are instrumental in making a optimistic first impression.
This part delves into the visible attributes, offering a complete overview of how Burlington Coat Manufacturing facility presents these merchandise.
Weighted Blanket Coloration Palettes
The colour palettes obtainable for weighted blankets at Burlington Coat Manufacturing facility are designed to enchantment to a broad spectrum of consumers. Impartial tones, reminiscent of beige, grey, and taupe, are ceaselessly used, selling a way of calmness and leisure. These colours are sometimes related to a soothing and comforting setting. Nevertheless, Burlington Coat Manufacturing facility additionally presents extra vibrant choices, like navy blue, emerald inexperienced, and even muted shades of purple, catering to these in search of a extra expressive fashion.
Weighted Blanket Patterns
The patterns of the weighted blankets can differ from stable colours to extra intricate designs. Strong colours supply a easy and clear aesthetic, appropriate for quite a lot of dwelling décor types. Delicate patterns, reminiscent of delicate stripes or small, repeating motifs, add a contact of visible curiosity with out being overly distracting. Extra advanced patterns, like these impressed by nature or summary designs, are additionally obtainable, providing a extra personal touch.
Weighted Blanket Textures
The textures of the weighted blankets play a big position in enhancing the general really feel and aesthetic enchantment. Comfortable, plush materials, like microfiber or flannel, are generally used to create an opulent and comfy really feel. The feel can be enhanced by utilizing quite a lot of supplies, leading to a novel tactile expertise for the consumer.
Weighted Blanket Packaging
The packaging of the weighted blankets at Burlington Coat Manufacturing facility is designed to be each practical and visually interesting. Usually, the blankets are introduced in enticing, sturdy containers or luggage which might be simply manageable for purchasers. The packaging typically consists of details about the product’s options, weight, and dimensions, permitting prospects to make knowledgeable choices earlier than buying.
Visible Enchantment and Presentation
The general visible enchantment and presentation of the weighted blankets goal to undertaking a way of high quality and worth. Clear product images on the cabinets and on-line shows are essential to showcase the product’s consolation and aesthetic enchantment. Excessive-quality photographs typically spotlight the softness of the blanket, the load distribution, and the assorted colours and patterns obtainable. This visible strategy goals to create a robust connection between the product and the client, influencing their buying choice.
Visible Attributes Abstract Desk
| Mannequin | Coloration | Sample | Texture | Packaging |
|---|---|---|---|---|
| Mannequin A | Grey | Strong | Microfiber | Cardboard field with product particulars |
| Mannequin B | Navy Blue | Delicate stripes | Flannel | Clear plastic bag with product data |
| Mannequin C | Taupe | Small floral print | Comfortable fleece | Sturdy cardboard field with window show |
Finish of Dialogue
In conclusion, Burlington Coat Manufacturing facility’s weighted blankets supply a compelling mix of consolation, therapeutic advantages, and affordability. By understanding the options, pricing, and buyer suggestions, you’ll be able to confidently consider whether or not a weighted blanket from Burlington Coat Manufacturing facility aligns together with your wants and finances. The aggressive panorama and advertising methods employed by Burlington Coat Manufacturing facility are additionally noteworthy and assist to place them successfully out there.
FAQ Information
What are the widespread supplies utilized in weighted blankets from Burlington Coat Manufacturing facility?
Burlington Coat Manufacturing facility typically options weighted blankets constituted of microfiber, polyester, and sometimes, cotton blends. The particular supplies might differ by mannequin, so all the time test the product particulars.
What are the everyday weight ranges for weighted blankets at Burlington Coat Manufacturing facility?
Weight ranges for weighted blankets at Burlington Coat Manufacturing facility sometimes fall inside a regular vary, from 10 kilos to 25 kilos, catering to varied wants and preferences. All the time confer with the product descriptions for exact weight specs.
What are some widespread buyer considerations or points with weighted blankets from Burlington Coat Manufacturing facility?
Whereas usually well-received, some prospects have famous minor sturdiness considerations, such because the stitching or the blanket’s means to keep up its form over time. Nevertheless, these points are sometimes minor and depending on the precise mannequin and care directions.
Are there any particular reductions or promotions obtainable on weighted blankets at Burlington Coat Manufacturing facility?
Burlington Coat Manufacturing facility ceaselessly presents promotions and reductions on weighted blankets, typically aligning with seasonal gross sales or particular occasions. You’ll want to test the shop’s web site or flyers for any present promotions.
